Copywriting & Content Strategy Services
Often times content strategy and copy, or content, writing, go hand-in-hand. However, they are two entirely different services. What is the difference? Simply put, copywriting can be thought of as the words that go on your website or other digital media platforms (think social media). The way the content on your website is written can have a big impact on your search engine page rank and definitely factors into your SEO. It can also play a role in the quality scores of your paid search ad campaigns. Content strategy on the other hand, is figuring out what your message should be, how to align that message across all of the different media platforms you use, and in some cases, even the architecture of your website.
Content and Copywriting Services By The Dibraco Agency
When we create content or write copy for your website, or other media platforms, we take so many different factors into account. We’ll do competitive and keyword research to make sure that the content we create not only reflects your brand, but is relevant to the things that people are searching for. We utilize white hat SEO best practices to make sure that your headers, body content, titles, meta data (including snippets), and image tags are all set up so your services can be found.
Are you a little lost? Don’t worry, you’re in the majority. Many of our customers have been on Wix or another website builder and have seen areas to input meta keywords, they often wonder why having their content professionally written is a worthwhile endeavor. Understanding what search engines look for in content is something that can take a while to master, how to set that content up on your page can be daunting as well. We won’t just write good content for you, we’ll show you, in a tangible way, how it can positively impact your bottom line.
What About Compelling Content?
If you have read articles online about how to write copy for your website, you’ll likely have stumbled upon the words “compelling content” quite a few times. Think about your own use of the internet, when you are looking for services or goods. For instance, if you were looking for a carpet cleaning company in Raleigh, NC, are you going to read everything on the site or are you going to look at the header to see that they clean carpets in Raleigh? Conversely, if you are looking for chemical free carpet cleaning, you may take more time to read through the content on the page. Even when writing compelling content, following the best practices we follow is beneficial to your small business.
Content Strategy Services
Determining how compelling your content should be, where you should be putting your content, and how it should be structured on your website falls more under the category of content strategy. At The Dibraco Agency we want to help your small business come up with a strategy that is going to help you achieve the best possible results for the information you’re putting out there.